MARTIN BERTRAND

  • Photographe
  • Reporter
  • Vidéaste
  • Photographe
  • Auteur

A tool designed to save time and provide peace of mind for photographers and photo editors

Filling in IPTC fields – in particular, captions and keywords in image metadata – is a tedious and time-consuming task. As a photojournalist, I have developed a virtual assistant based on the ChatGPT interface to automate this process in accordance with international agency standards (in English and French).

It is important to emphasise that THE IPTC ASSISTANT is not a substitute for the expertise of a photographer or image editor when it comes to writing this metadata. No one knows the context and details of your images better than you do. The tool therefore always requires verification and, at times, additional input from you.

Directions for use

Using THE IPTC ASSISTANT is intuitive and much less complex than manually editing metadata. Simply import one or more images. ChatGPT limits each request to 10 files. For optimal use, I recommend starting with requests with fewer images, associating a specific context with each image or small group (2, 3, 4 or 5 images maximum). This avoids confusion for both the assistant and you when receiving the results.
Sending too many images at once can complicate the process. For greater efficiency, focus on more targeted requests.

Also add basic information, at least the date and location. For purely illustrative images, these two elements may suffice: the assistant will analyse the visual content themselves to complete the fields.

However, they are not infallible. They cannot guess what is not visible or obvious in the image. That’s why it’s useful to enrich the context with additional details: the issue addressed, the subject of the report, or even the species of an animal or plant. Another effective method is to add a link to a Wikipedia page, the event website, or simply copy and paste the associated press release.

To save even more time, you can use the voice dictation feature (microphone icon at the bottom right) to convey your instructions and the associated context more quickly.

THE IPTC ASSISTANT can also generate IPTC fields even if you do not upload your images to the chat. To do this, it will need more detailed context and description. Based on this information, it will reformulate the data into IPTC field format, according to the instructions provided. However, it is essential to explicitly state that you will not be sending any images and that you want it to provide the description without visual support.

Verification and corrections

Generating IPTC fields can take a few seconds. I usually use this time to prepare my next request. Once the metadata has been generated, it is ready to be copied and pasted into Lightroom or any other image management software. In 99% of cases, the generated fields are directly usable. However, it is recommended that you check them systematically to correct any errors or add any information that the assistant was unable to deduce.
Remember, THE IPTC ASSISTANT is like an intern. It can save you a lot of time, but trust does not exclude verification.

It is also recommended that you use a different chat for each report subject.

The metadata generated by IPTC ASSISTANT can now be embedded directly into your images, without having to copy each field one by one into Lightroom, Photo Mechanic, Bridge or any other software.

The usual process remains the same. You upload your photo, IPTC ASSISTANT generates the 9 IPTC fields, and you now have two options.

For a RAW file, the IPTC ASSISTANT can create an associated XMP file containing the generated metadata. If your photo already has an XMP file containing your development settings, you can also send it so that the new metadata is added to it without deleting the existing information.

For a JPEG, the IPTC ASSISTANT can embed the metadata directly into a copy of the file. The photograph is neither recreated nor recompressed; only the metadata is added.

Simply ask for ‘XMP please’ or ‘JPEG please’ after generation. You can also specify this from your very first request (in any case, we remain polite and say ‘please’).

If you are working with a RAW file

Once the file has been generated, simply enter:

XMP stp

The IPTC Assistant creates an .xmp file with the same name as your RAW file.

Example:

DSC_1234.NEF

DSC_1234.xmp

Place both files in the same folder.

If the RAW file is not yet in your Lightroom catalogue, the metadata can be retrieved during import. If it is already in Lightroom, use the Metadata > Read Metadata from File function.

Please note: if an XMP file already exists, it may contain your Lightroom or Camera Raw settings. In this case, send the RAW file and its existing XMP file to the IPTC ASSISTANT. The assistant will add the new metadata to this file whilst retaining the existing information.

The final XMP file will retain the same name as the RAW file so that it is recognised correctly by your software.

If you are working with a JPEG

Simply ask:

JPEG please

The IPTC ASSISTANT provides you with a copy of the JPEG with the IPTC/XMP metadata embedded directly into the file.

You can then share this JPEG, import it into your software or upload it to a platform compatible with IPTC metadata.

The photograph itself is not altered: there is no new compression or visual modification of the image.

Improve the tool

THE IPTC ASSISTANT will always be perfectible. Please feel free to point out any potential errors and correct them. If you notice that it is deviating from its initial instructions, ask it to refer back to them. In the event of a persistent error, simply start a new chat to reset it.

You are strongly encouraged to report any malfunctions you notice and to suggest improvements. To do so, you can email me at contact@martinbertrand.fr or contact me directly on my Instagram account @veulfotografiou.

A simple message of thanks for making THE IPTC ASSISTANT available would also be greatly appreciated!

Is THE IPTC ASSISTANT available in other languages?

If you would like a version of THE IPTC ASSISTANT to be developed in your language, please feel free to contact me to discuss it. The configuration can be set up quickly.
A version that generates IPTC fields in both English and French and a version in English and Greek are already available on the links below :
– French
– Greek

An important point to note

ChatGPT’s AI does not absorb your images if you integrate them into the chat to use the IPTC assistant, provided you have disabled the option allowing ChatGPT to use your data and images for training purposes.

To do this:
1 – Log in to your ChatGPT account via your browser or the app.
2 – In the side menu, click on your profile (user icon).
3 – Go to Settings → Data Controls.
4 – There, disable the option ‘Improve the model for everyone’

Once disabled, your new conversations will no longer be used to train the model.

Try THE IPTC ASSISTANT FOR ART AND ILLUSTRATION

Does THE IPTC ASSISTANT seem too strict and journalistic? That’s because it is designed primarily for photojournalism in order to comply with the journalistic standards of international news agencies. Its little brother, THE IPTC ASSISTANT FOR ART AND ILLUSTRATION, is more interpretive in its writing. It focuses on sensory impressions, visual symbolism, atmosphere, and the way shapes, colours, and postures suggest a state or dynamic. It is also much more responsive to user instructions.

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